Ahead of Global Running Day, Westin Hotels & Resorts – the brand known to help runners rise refreshed and keep their routine while on the road – today announced a global collaboration with Charity Miles, the socially-driven company that allows individuals to earn money for their preferred charity while working out. For three months beginning on Global Running Day, guests, associates and locals can earn an extra (U.S.) dollar per mile for their preferred charity by working out at any Westin hotel around the world and using the Charity Miles app.
“At the most basic level, it feels good to do good; and we are seeing this trend among travelers – 60% of those surveyed recently said they are more inclined to exercise if it benefits a good cause,” said Brian Povinelli, SVP & Global Brand Leader, Westin Hotels & Resorts.
“Wellness is in the Westin brand’s DNA built on the promise of making it easy to keep your wellness routine when you’re traveling. Today, we believe we can empower the well-being of our guests and associates and make a difference in the communities around us, and are thrilled to work with Charity Miles to do just that.”
Once the Charity Miles app is downloaded, guests, associates and locals who start their workout at a Westin hotel, will be prompted to enable their GPS allowing Charity Miles to recognize that they will be eligible for the additional earnings. Users will then have the opportunity to select from over 40 world class charities to support and earn money for their charity of choice with every mile logged during a run, walk or bike ride.
To read the full article, please visit http://news.marriott.com/2018/06/westin-hotels-resorts-partners-with-charity-miles-motivating-travelers-to-move-with-purpose.